Creating a logo for any company can be a challenging but rewarding task. When designing the logo for my company "Rodolfo's Sports Club", I wanted to create a design that captured the essence of the company's target audience as for why I put a basketball , baseball , soccer ball and a football so I can be shown that this is a sports company. First, I researched the target audience of the sports club and the types of sports they specialize in. This helped me understand what type of design would be suitable for the logo. Next, I brainstormed various concepts and sketched out some rough ideas. After narrowing down my designs to a few favorites, I presented them to the peers or classmates for feedback. The color palette was predominantly black and white , representing a sense of seriousness for my company showing that its not just a simple brand but more then one and really want to help whoever wants sports equipment and showing how this isn't like any other sports company Overall, designing the logo for Rodolfo's Sports Club was a fulfilling experience that allowed me to showcase my creativity and design skills.
These were my first 25 logos that I made just with a pencil. I really had enjoyment out of doing these designs since it really tested my creativity and how creative how I can get with while making a logo for my company. But this stage of making my logo was probably the most fun for me because I was honestly able to test and try anything out to see if it looked good. I ended up landing on 5 logos that I liked the most and it was #20 , #25 , #16 , #14 and #19 since I thought it really was unique and not done by others in my opinion and also well liked by my peers when I showed them when I went to ask what I can improve add and what is the best logo from all.This right here are my 5 electronic roughs. These were the 5 logos I chose to make into a real logo in a way. With each logo I made 5 variations with it and really made look unique in its each way. Weather it be changing the font or the way the drawings of the sports equipment are placed. Each logo was different from each other there was never a repeat of a logo in any of them and after that I once again narrowed it down to my 5 favorites once again. And once again went to my peers to see which is the best logos and which were the best.
Now these were my final two selects and at this stage I was seeing what different colors work and what works. I was also seeing what other shapes can work. I used a star to see if that worked and in a way it did but I didn't really like how it looked in the end and same when I used a pentagon. So I really liked when I used the circle logo. I enjoy how simple how the circle was and it really worked for me. Was simply my favorite so I chose the black and white and a circle logo as my final logo and went on to add tweaks to it as shown
This here are my 10 final tweaks as you can see there is not much change but there is since each logo there is a change. In the spacing. As you can see in the image that I change the spacing in the words. Making it different each time. Seeing which is most appealing. I either changed the spacing of the words that are around that are going in a circle. While RSC is also done with the same thing. Weather making it closer or further apart.
Choosing a logo for my sports company, can be a fun and exciting process. It was most important to me consider the message you want to convey to your audience and the style that best represents my brand. I really like the logo I landed on. I really like how it looks and it really looks for what I went for.
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